Axel Nurdin

Spearheaded the company's growth from 0 to multi-6-figure ARR by integrating paid and organic strategies.

Streamlined operations by automating processes across the sales funnel, including lead tracking, enrollment, onboarding, and team workflows.

Conceptualised and executed the brand identity, designing the logo and overseeing the web design to ensure consistency and appeal.

Designed and executed a content strategy for Instagram and TikTok, growing our audience to 10,000+ followers and shifting to a primarily organic lead generation model.

Directed the production of storytelling-driven video ads, advising on hooks and calls-to-action to maximise engagement and conversions.

Trained and supported the sales team by developing best practices, leading by example through personal sales calls, and fostering a results-driven culture.

Utilised timetabling software and tools to maintain accurate and conflict-free schedules, minimising overlaps while maximising student and staff satisfaction

Acted as a point of contact for staff and students regarding timetable-related inquiries, providing clear and concise communication and solutions

Handled IT service tickets for staff inquiries on the myUNSW Room Management portal

Skillfully composed clear, concise, and professional emails to effectively convey information, fostering productive and efficient correspondence for various key stakeholders

Influenced 1000+ students from disadvantaged backgrounds to consider higher education as an attainable goal

Project Contributions: Start@UNSW Program, Student Wellbeing Calls, Imagined Futures, Gateway Admissions Calls, Digital Info Day, Personal Narrative (Video Production)

Handled high-volume phone and email inquiries

Responsible for sensitive documentation processing

Assisted students through complex administrative processes

Facilitated 1-on-1 and drop-in peer-assisted study sessions for first-year UNSW students

Articulated specific study techniques to increase student's learning efficiency

Fostered independent learning by providing transferable academic skills

Hosted interviews for UNSW Medical Science alumni who pursued alternative career paths

Produced interviews into digestible educational content

Crafted customer experience reports for 10+ major online retailers

Assessed quality of purchasing, returns, and customer support SOPs

Effectively managed tasks in a fully remote work environment

Cultivated and maintained up-to-date industry and technical knowledge of all related fields to better solve customer issues

Fostered relationships between customers and Apple through providing excellent customer service (Individual NPS = 100)